SAP Sapphire Understanding SAP Customer Experience
This is an archive record. Video and interview coverage now lives in CTO Dose, where the full library is browsable.
During #SapphireNOW CXO Talk host Michael Krigsman was kind enough to help Keith decipher the difference between digital transformation and customer experience (CX). SAP has invested heavily in Customer Experience with the purchase of Qualtrics and thus Xdata vs. Odata. Michael’s Channel – https://www.youtube.com/user/CxOTalk Link to the Bain’s paper on CX – http://www2.bain.com/bainweb/pdfs/cms…