SAP Sapphire Understanding SAP Customer Experience

By Published On: May 16, 2019

During #SapphireNOW CXO Talk host Michael Krigsman was kind enough to help Keith decipher the difference between digital transformation and customer experience (CX). SAP has invested heavily in Customer Experience with the purchase of Qualtrics and thus Xdata vs. Odata. Michael’s Channel – https://www.youtube.com/user/CxOTalk Link to the Bain’s paper on CX – http://www2.bain.com/bainweb/pdfs/cms…

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