Leaders in Enterprise Storage in 2020

I was asked this question during a Periscope. Who are the leaders in Enterprise IT storage. I make my money from sponsored content. A question in which I’m ranking the leaders puts my independence to the test. Between Pure, DellEMC (customer), NetApp (Customer), VMware (Customer), HPE (Customer), Hitachi, and Nutanix (Customer) who do I see as “their leader?”