Cloud – A C-Level Definition
There’s a great technical definition of cloud computing by the National Institute of Standards and Technology (NIST). Translating this definition into something that the business can understand is difficult and not relevant. It’s like trying to explain why an iPad isn’t a real computer. It’s a real computer to the small business owner using it as a point of sale device for their mobile retail store.
An organization can spend hundreds of thousands dollars deploying a private cloud but speed of provisioning is still the key success criteria. A business manager doesn’t care if Amazon calls their service Mainframe for Rent vs. Cloud Computing. The bottom line is that if the service can bring an idea to fruition faster than the start-up down the road is taking business then they will buy the service.
Cloud isn’t a technology
The same scenario plays out with private cloud. Your team could deploy an OpenStack infrastructure worthy of the front page of GigaOm (too early?) and still fail. Private cloud is the technology we leverage as part of the business process of agile IT. When a business leader is asking for cloud, they aren’t asking for the technology. Business leaders are requesting the agile processes that enable business.
Agility means different things to different organizations. For a highly regulated industry, this may mean being able to provision a new production database within one month. For a startup developing a next generation logistics service, it may mean complete control of the infrastructure and the ability to spin up and down resources as needed.
What business leaders are looking for is the elimination or reduction of friction. You may find that provisioning IT resources isn’t the bottleneck in your IT processes. The bottleneck may be the collection of requirements to build the required system. Implementing a private cloud would not resolve this process challenge. It just speeds up a part of the process that was never an issue.
The definition
This post has been a long way of my saying that the definition of the cloud depends on the audience. If your vendor asks if you are interested in the cloud, then we are talking the technology and the NIST definition. If a business leader is asking you if you have a cloud, then they are talking about the agile business processes needed to keep up with an advancing competitive landscape.
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Keith Townsend is a seasoned technology leader and Chief Technology Advisor at Futurum Group, specializing in IT infrastructure, cloud technologies, and AI. With expertise spanning cloud, virtualization, networking, and storage, Keith has been a trusted partner in transforming IT operations across industries, including pharmaceuticals, manufacturing, government, software, and financial services.
Keith’s career highlights include leading global initiatives to consolidate multiple data centers, unify disparate IT operations, and modernize mission-critical platforms for “three-letter” federal agencies. His ability to align complex technology solutions with business objectives has made him a sought-after advisor for organizations navigating digital transformation.
A recognized voice in the industry, Keith combines his deep infrastructure knowledge with AI expertise to help enterprises integrate machine learning and AI-driven solutions into their IT strategies. His leadership has extended to designing scalable architectures that support advanced analytics and automation, empowering businesses to unlock new efficiencies and capabilities.
Whether guiding data center modernization, deploying AI solutions, or advising on cloud strategies, Keith brings a unique blend of technical depth and strategic insight to every project.
