Don’t call it backup - CommVaultGo

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hey how's the one his chief Townsend joint by Justin warrant from pivot not Justin thanks for joining me on the CTO of eyes at daily dose thanks for having me hey you know what we're uh you might be wondering what is all that noise in the background and what's that big sign behind us we're a tech field day exclusive at a tech field day exclusively at Cobb all go yeah you know what j-just not I think I gotten this question quite a bit which is with

all the conferences going on we have what is it it's Nutanix next this what's going on and Dreamforce and a bunch of other tech show was going on this week why can't all go for you yeah well yeah why why not why can't all go for you like why did you select you'll come up come up other than the fact that Stephen asked us to calm yeah well there is a bit of that so you know whenever Stephen office to come to something it sound pretty

cool yeah I'd never been to Washington before so that was that was an interesting draw also combo has changed the way that they've done things in the last couple of years so I've been tracking him for a while and I saw what they were doing a few years ago and they were a little bit sort of dry and dusty and need a bit of a refresh mm-hm and they've done a really outstanding job of refreshing the company and I came here to just find out okay

what does it actually feel like the customers and partners and what are they think of the way another extra round as well I've had that same reaction Tomball McConville sales rep about seven or eight years ago sure I know exactly what there are they're a backup company but that backup label I think is kind of going away from most of these data protection companies this this broader term of data protection whether it's rubric Kohi City Dhruva dados IO the list goals seems to go on and

on and on everyone's pivoting away from this idea of being a pure backup company have you have you kind of noticed that all trainers as well Oh backups pouring no one really gets excited about backup but when you start talking about data mm-hmm everyone talks about data management that's a much more interesting in a higher-level conversation so you can start talking at sea level about data management information management so a lot of executives are interested in that whereas backup is kind of just an insurance policy

then you need to have but you don't really care about it's not very sexy and you want to spend as little as possible on it CommVault and a lot of other companies are taking a slightly different view on that and trying to look more at okay how can we make more use of the data that you have okay yeah we'll back it up who'll protect it because if you need to keep it safe it's important to run your business but then what else can we do

with that because we've already got access to this data right we saw some people toying with the idea of calling a poppy donor management which is a terrible turn means tonight but it does show that that move towards trying to look at how you deal with data across the enterprise and what do you actually do with it rather than just backing it up and keep it safe so one of the things that I'm coming to the realization at some point this idea of secondary data at

which you know all of these players play in comm ball and all of the other backup companies that I've mentioned data protection companies I've managed mentioned all play in kind of the secondary data market meaning that it's going to be slow cheap and deep storage versus the I think the use case for this data and data management is starting to become a much more apparently obvious thing that we need tier 1 class data for a lot of these needs do you see at least I think

there's going to be emerging a collapsing of this offering of data management antara one storage do you see tier one vendors kind of attacking this this data management problem head-on and squeezing out secondary players gonna be able to do that they'll certainly give it a red-hot go a lot of it seems to be trying to put it you need something which is very fast low latency story right so that you can access it quickly which is for that primary heusken so it's like the reason I

have this data is because it's my transaction system that I'm doing when people buy and sell my products or something of that nature some of that like particularly the storage vendors some of that infrastructure will be used for things like data and analytics right which is something which is a lot of a secondary use of the data that ok I've got all of the all these people have bought my products and I've generated some metadata from that who bought it when what did they buy and

so on that goes into a database system so that I can track who did that but now I want to run an analysis on that so that I can find out hmm so if I do a sales promotion what should i do what should I promote how much should I buy change who's buying what doing sales projections and that sort of thing some of that needs to be accessed very quickly mm-hmm but it's a very large amount of storage as well so right how exactly you

solve that problem depends on that what said there's an infrastructure level to that and then there's also the software side of things it's really where the software side that's where the battles being for and I think that's where a lot of the value is that ideally we like to have all the stuff on tier one primary data and have you know what we've able cold archive data to have that available to do analytics on at the drop of a dime sure I would love that capability

but that's really expensive to just don't you the storage is just slow memory in memory all the time and keep it safe then that would be great so a lot of the value a lot of the different differentiation between we see between these companies have have been kind of that secret sauce finding the balance of how to hydrate this data make it available as quickly as possible make it available natively to our analytic apps applications databases etc and then offer that same level of convicting that

level of convenience but also offering the level of of cost and scale needed to the hostess type of data I think is is a lot of where we're seeing a lot of the speeds and fees and features between vendor and vendor definitely so anything out of the show you're excited to see kind of industry-wide looking to see you know either net at net up is doing this differently or NetApp it has a different take on it or the industry as a whole is going in a

direction that sorry not net at combo is doing differently apologies see so the hyper scale thing that they've come out with which i think is quite good part of its a defensive play against some of the newer players but it's responding to a genuine market need that they have I think if it has encouraged CommVault to again be a part of that refresh that they're going through so it's a different approach for them to allow people to have access into the index so they've got to

have a horizontal sorry horizontally scalable solution which is very software based these are them using partners to provide the infrastructure and underpinnings today and it's the CommVault software that layers it on top and being able to spread that across multiple systems and then into cloud I think the partnership with Google is also very interesting again around that data and analytics think I'm seeing more and more partnerships from Google we particularly enterprise companies they're definitely moving in that direction but they're also focusing more and more on

their analytics capabilities less about the undifferentiated heavy lifting that we see from folks like AWS which is OK the infrastructure as a service you can put some dumb stuff out there and you just rent some servers great but so what things are moving up the stack and getting more involved in that that data that's where the high value side of things is and I think Google is quite smart about focus that part and they have a lot of credibility in their ability to do things like

fushime learning and image processing that is resonating with the market I spike here and speak to a lot of people who are making use of Google's machine learning capabilities particularly around an image recognition and high performance computing and large data set analysis there's a lot of people who are using that and that's playing into some of the multi-cloud strategies that people have where they look yeah we'll have some AWS for doing certain applications but then we'll put data into the cloud to do a particular end

analysis because it's better there right well we can mix and match whatever the best solution for us is rather than going all in with one vendor which i think is smart and hyper scale is helping to power some of that so where can people find out more about you and here tonight you don't need to wimps it's always you can look at our website which is pivot 9.com or you can find me on twitter most of the time is that JP Warren and of course you

can find me on the web the CTO advisor DICOM on twitter at CTO riser subscribe to the podcast on the c2 advisor comm subscribe to the daily dose we'll talk to you guys next CTO daily dose