Why are box sellers at AWS re:Invent with Cohesity
The CTO Advisor was recently at AWS re:Invent. With 43,000 attendees, AWS is making the case that their event is the premier Cloud event of the year. KubeCon followed the very next week in Austin. While I was off getting braces, some of the 4,000 attendees were making the case that KubeCon is the future of cloud conferences. Both show are very much focused on cloud as the operating model of enterprise IT. Cohesity had a presence at the show. In this sponsored CTO Dose, Keith asked Cohesity Field CTO Rawlinson Rivera (@PunchingClouds) why was a legacy backup company at re:Invent.
Rawlinson took the question head-on. When dealing with enterprise IT and AWS integration, architects must consider legacy VM farms and cloud services. There’s no perfect solution. But cloud integrated backup is now table stakes. The CTO Advisor hosted a webinar on the current state of data protection. The ability to integrate with AWS is just one consideration. Data management and movement is another consideration. Cohesity is one of the only vendors to tackle data management as a focus vs. backup. You can watch a replay of the data protection webinar below.
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Keith Townsend is a seasoned technology leader and Chief Technology Advisor at Futurum Group, specializing in IT infrastructure, cloud technologies, and AI. With expertise spanning cloud, virtualization, networking, and storage, Keith has been a trusted partner in transforming IT operations across industries, including pharmaceuticals, manufacturing, government, software, and financial services.
Keith’s career highlights include leading global initiatives to consolidate multiple data centers, unify disparate IT operations, and modernize mission-critical platforms for “three-letter” federal agencies. His ability to align complex technology solutions with business objectives has made him a sought-after advisor for organizations navigating digital transformation.
A recognized voice in the industry, Keith combines his deep infrastructure knowledge with AI expertise to help enterprises integrate machine learning and AI-driven solutions into their IT strategies. His leadership has extended to designing scalable architectures that support advanced analytics and automation, empowering businesses to unlock new efficiencies and capabilities.
Whether guiding data center modernization, deploying AI solutions, or advising on cloud strategies, Keith brings a unique blend of technical depth and strategic insight to every project.
